Course / Course Details

SEO - Search Engine Optimization

  • Mudasir Hussain image

    By - Mudasir Hussain

  • 0 students
  • 6 Hours
  • (0)

Course Description

SEO Training Course – Professional Outline

📘 Module 1: Introduction to SEO & Search Engines

  • What is SEO and Why It Matters

  • History of Search Engines & Major Algorithm Updates

  • Understanding How Search Engines Work (Google, Bing, Yahoo, etc.)

  • Types of SEO: On-Page, Off-Page, and Technical SEO


🔑 Module 2: Keyword Research & Strategy

  • Identifying and Selecting the Right Keyword Phrases

  • Understanding Keyword Intent and Search Volume

  • Competitor Keyword Analysis Tools

  • Keyword Placement and Density Best Practices


🌐 Module 3: Website Planning & Structure

  • Choosing SEO-Friendly Domain Names and Hosting

  • Website Architecture and Internal Linking Strategy

  • SEO-Optimized Navigation and Menus

  • Avoiding Duplicate Content Issues


📝 Module 4: On-Page SEO Optimization

  • Meta Tags, Titles, and Descriptions

  • Heading Structure (H1-H6)

  • URL Structure and Canonicalization

  • Image SEO and Alt Attributes

  • Mobile Optimization and Page Speed Techniques

  • SEO-Friendly Content Writing Techniques


🔗 Module 5: Off-Page SEO & Link Building

  • Importance of Backlinks in SEO

  • Competitor Backlink Analysis

  • Manual vs. Automated Submissions

  • Natural/Organic Link Building Strategies

  • Blog Creation and Guest Posting

  • Social Bookmarking and Directory Submissions


📊 Module 6: SEO Tools & Performance Monitoring

  • Introduction to Google Search Console & Google Analytics

  • Rank Tracking and Reporting Tools

  • Analyzing Server Stats and User Behavior

  • Understanding CTR, Bounce Rate, and Dwell Time

  • SEO Auditing and Reporting


🚫 Module 7: SEO Ethics – White Hat vs. Black Hat

  • Understanding Google Penalties

  • Spammy Practices to Avoid (Keyword Stuffing, Cloaking, etc.)

  • Sustainable SEO Practices for Long-Term Growth


🎯 Module 8: SEO & Business Integration

  • Identifying Online Target Markets

  • Competitor & Market Research

  • Understanding Online User Psychology

  • Implementing Online Marketing Strategies

  • Freelancing, Job Opportunities, and Monetization

Course Outcomes

  • Promote and rank your own or client websites on top search engines

  • Understand and implement ethical SEO practices

  • Enhance traffic, conversions, and user experience

  • Prepare for high-paying jobs or freelance projects in SEO

  • Market your services globally and build a professional SEO career

  • Course Curriculum

    • 0 chapters
    • 0 lectures
    • 0 quizzes
    • 6 Hours total length
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    Instructor

    Mudasir Hussain

    Experienced technology professional with 10+ years of expertise in software engineering, project management, and IT governance. As a Project Manager at OmanCloud, led the development of software for Oman Development Bank, delivering scalable solutions aligned with business objectives. Proven track record in e-Governance, including the creation of an app for farmers as part of Pakistan's agricultural digital initiatives. Skilled in leading cross-functional teams, driving digital transformation, and implementing robust IT strategies using technologies like Python, Docker, Kubernetes, and cloud platforms. Holds advanced certifications in AI, cloud computing, and project management, with a strong foundation in deep learning, data architecture, and Agile methodologies.

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